Massachusetts Association for the Blind and Visually Impaired

We began working with the Massachusetts Association for the Blind and Visually Impaired (MABVI) through our involvement with the Boston Marathon, a long-time client. For more than 25 years, MABVI has fielded Team With A Vision (TWAV), an international team of visually impaired (VI) and sighted athletes who compete in the Boston Marathon to raise … Continued

Boston Athletic Association

The Boston Athletic Association (B.A.A.) organizes arguably the world’s premier running event: the Boston Marathon. They have put Romanelli on the course for nearly every facet of their marketing efforts over the years: web development, advertising, media relations, social media, event branding and marketing materials, and more. As one of the largest single-day sporting events … Continued

Madison County Tourism

Madison County, located in the heart of Central New York, is a region rich with history, natural beauty, and home to the kind of small-town charm that Hollywood covets for story locations. While they have much to offer, their marketing efforts were dated, and tourism was stagnant in recent years.   Madison County Tourism (MCT) came … Continued

Good Nature Brewing: Brand Development

It started with a few dedicated brewers with a special talent for developing great beers. As the first brewery to launch as part of the “farm to tap” revolution in New York State, they source many of their ingredients from local suppliers. They knew their strengths, and when Good Nature approached us, they were opening … Continued

Peak to Brew Relay: Brand Development

When we partnered with Bark Eaters Events, they were in the midst of organizing one of the longest-running relay races in the country—from the peak of Whiteface Mountain in New York’s northern Adirondack mountains to the Saranac Brewery in Utica, NY, a nearly 235-mile trek. Their mission is to promote the Adirondack Park, tourism, businesses … Continued

JAY-K Lumber: Brand Development

When we began working with this lumber supplier, they were feeling the bite of the big box home improvement retailers. Locally owned lumber and hardware retailers were dropping like felled trees. Our research uncovered what made this local institution special: history, experience, and stories we could tell. For 80 years, JAY-K Lumber has supplied generations … Continued

First Source: Brand Development

Rarely has the development of a brand so clearly shown the power of truth. In First Source Federal Credit Union, we had found an ideal partner, just discovering their own brand, ready and willing to allow us to explore it with them, and create powerful ways to tell their stories.  Although we’ve developed various successful … Continued

JETNET: Brand Development

JETNET is a company dedicated to information and intelligence gathering, with a host of online and software applications. We have worked with this stellar firm for nearly 30 years, and helped them become a market leader. Our work for them bridges the intangible nature of a software-based business, and their position as a technology-forward service … Continued

Utica Coffee Roasting Co.: Brand Development

An entrepreneur came to us with a dream of building his young company from the “grounds” up (sorry). Our research helped us understand the edgy attitude and fanatical devotion to our nation’s favorite brew that would define his brand. No clean, sterile logo with a polite slogan. Utica Coffee Roasting Co. (UCR) wanted to wake up … Continued