6 Tips for Live Tweeting a Conference 

Plan ahead and choose your team well   We recently worked with our client of 20-plus years, JETNET, on hosting their annual JETNET iQ Business Aviation Summit. The iQ Summit is one of the leading events in Business Aviation, attracting a Who’s Who of the industry. Speakers represent all the biggest companies in aviation, like … Continued

Should I Change My Logo?

Preserve your identity and your clients   “Should I change my logo?” This is one of the hardest questions facing management. CMOs, CEOs, and owners often sense that they need a change, but decide to forgo it when the cost of items like packaging, collateral, signage, etc. are calculated. Below are a few key reasons … Continued

Best Practices for Trade Show Social Media 

The right approach makes both more effective   In the B2B world, there’s a great debate about the effectiveness of trade shows as a part of the marketing mix. There’s also a great debate about the effectiveness of social media within B2B circles. We believe that the combined efforts of Social Media and Trade Shows create … Continued

It's the little things...

It’s the little things

It’s the little things that matter in life…and in marketing. We’re often asked, “How much should an advertising campaign cost?” Sorry, but there’s no simple answer to that question.  Sometimes, the smallest, least expensive solution can have the biggest impact.  As an example of this, we often point to one of the smallest clients we … Continued

In defense of data in advertising.

In Defense of Data in Advertising

In the wake of the Cambridge Analytica scandal, there’s undoubtedly going to be a continuing backlash against the collection of data through digital/social media channels. The manipulative, and outright illegal, abuses that seem to be coming out should rightfully be condemned.  People should think deeply about the digital breadcrumbs they are leaving behind.  But, there is … Continued

What makes a great logo

What makes a great logo?

We know you’re curious. What makes a logo work?  How much does a logo cost?  What makes a logo great? With something as subjective as whether someone likes a logo, the answer is nuanced and elusive.  What makes some people appreciate modern art?  What makes some listen to country music, and others jazz?  Let’s be … Continued

Reflection on the Boston Marathon

Reflections on the Boston Marathon by Joe Romanelli

We began working with the Boston Athletic Association—and their Boston Marathon—for the first time in 2003. To say we have been through a lot together would be a gross understatement. Over the years, we have worked on many aspects of the race, from helping produce their kick-off events at Cheers, to assisting with press conferences … Continued

A Brand We Believe In
Keeping the Faith

Keeping the Faith

This isn’t a story about the statistics of this year’s Boston Marathon, or the great exposure our clients received, or even the security concerns surrounding the event. It’s about something bigger than ourselves. About how, once you get past the world-class runners, corporate sponsors, and qualifying times, you find everything you need to rekindle your … Continued

When should you change your brand?

When should you change your brand?

The village of Whitesboro is deciding that question tonight, and their story has gotten national attention. Our corporate office is located in Clinton, NY, not far from Whitesboro, and several of our staff are alumni of Whitesboro high school, so Whitesboro, we speak to you with true affection as your leaders take up the issue … Continued