The Boston Athletic Association (B.A.A.) organizes arguably the world’s premier running event: the Boston Marathon. They have put Romanelli on the course for nearly every facet of their marketing efforts over the years: web development, advertising, media relations, social media, event branding and marketing materials, and more.
As one of the largest single-day sporting events in the world for on-site media coverage (second only to the Super Bowl), the B.A.A. needed a reliable partner for media relations. We coordinated more than a thousand media members representing more than 250 outlets, created promotions for the Athletes With Disabilities event, and coordinated the Champions’ Breakfast.
We developed the Team B.A.A. website, which provides a dynamic and growing service to the Association’s competitive teams and running club. A simple user interface makes navigation easy, fast, and engaging. This multi-tiered site had to include a CMS capability, secure members-only area for runners on the Team B.A.A. roster, and work seamlessly within the B.A.A. brand.
We have provided traditional and social media support for the both men’s and women’s marathons. The bombings at the 2013 race, sadly, also required us to provide crisis communications support, with reports on the scene, media assistance during the aftermath, and continuing press and public relations following the event.
The world’s most prestigious marathon has asked us to work on many projects over the years, and we are proud to help them promote a brand that goes the distance every year.