There’s an old adage that “a picture is worth a thousand words.” We couldn’t agree more. Finding the right imagery is essential to helping to define a brand and influence how customers perceive the brand. Consider this: “67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more … Continued
You’ve heard “Content is king”, but you might be wondering, “How do I keep creating engaging content for my social platforms and website?” Content falls into 2 basic categories: Time-Sensitive and Evergreen. Time-Sensitive content is of the moment. A fun or interesting topic, news about a staff member, your attendance at an event, or a hot … Continued
Part of our job is to keep you informed, share our knowledge with you, let you know about the newest and most effective ways to strengthen your brand and help your business grow. So how do we keep up? Everyone on our staff is constantly learning, from certifications in the Google Partners Program and conferences … Continued
Plan ahead and choose your team well We recently worked with our client of 20-plus years, JETNET, on hosting their annual JETNET iQ Business Aviation Summit. The iQ Summit is one of the leading events in Business Aviation, attracting a Who’s Who of the industry. Speakers represent all the biggest companies in aviation, like … Continued
Preserve your identity and your clients “Should I change my logo?” This is one of the hardest questions facing management. CMOs, CEOs, and owners often sense that they need a change, but decide to forgo it when the cost of items like packaging, collateral, signage, etc. are calculated. Below are a few key reasons … Continued
The right approach makes both more effective In the B2B world, there’s a great debate about the effectiveness of trade shows as a part of the marketing mix. There’s also a great debate about the effectiveness of social media within B2B circles. We believe that the combined efforts of Social Media and Trade Shows create … Continued
It’s the little things that matter in life…and in marketing. We’re often asked, “How much should an advertising campaign cost?” Sorry, but there’s no simple answer to that question. Sometimes, the smallest, least expensive solution can have the biggest impact. As an example of this, we often point to one of the smallest clients we … Continued
In the wake of the Cambridge Analytica scandal, there’s undoubtedly going to be a continuing backlash against the collection of data through digital/social media channels. The manipulative, and outright illegal, abuses that seem to be coming out should rightfully be condemned. People should think deeply about the digital breadcrumbs they are leaving behind. But, there is … Continued
We know you’re curious. What makes a logo work? How much does a logo cost? What makes a logo great? With something as subjective as whether someone likes a logo, the answer is nuanced and elusive. What makes some people appreciate modern art? What makes some listen to country music, and others jazz? Let’s be … Continued
We began working with the Boston Athletic Association—and their Boston Marathon—for the first time in 2003. To say we have been through a lot together would be a gross understatement. Over the years, we have worked on many aspects of the race, from helping produce their kick-off events at Cheers, to assisting with press conferences … Continued