It's the little things...

It’s the little things

It’s the little things that matter in life…and in marketing. We’re often asked, “How much should an advertising campaign cost?” Sorry, but there’s no simple answer to that question.  Sometimes, the smallest, least expensive solution can have the biggest impact.  As an example of this, we often point to one of the smallest clients we … Continued

In defense of data in advertising.

In Defense of Data in Advertising

In the wake of the Cambridge Analytica scandal, there’s undoubtedly going to be a continuing backlash against the collection of data through digital/social media channels. The manipulative, and outright illegal, abuses that seem to be coming out should rightfully be condemned.  People should think deeply about the digital breadcrumbs they are leaving behind.  But, there is … Continued

What makes a great logo

What makes a great logo?

We know you’re curious. What makes a logo work?  How much does a logo cost?  What makes a logo great? With something as subjective as whether someone likes a logo, the answer is nuanced and elusive.  What makes some people appreciate modern art?  What makes some listen to country music, and others jazz?  Let’s be … Continued

Reflection on the Boston Marathon

Reflections on the Boston Marathon by Joe Romanelli

We began working with the Boston Athletic Association—and their Boston Marathon—for the first time in 2003. To say we have been through a lot together would be a gross understatement. Over the years, we have worked on many aspects of the race, from helping produce their kick-off events at Cheers, to assisting with press conferences … Continued