Reflection on the Boston Marathon

We began working with the Boston Athletic Association—and their Boston Marathon—for the first time in 2003. To say we have been through a lot together would be a gross understatement. Over the years, we have worked on many aspects of the race, from helping produce their kick-off events at Cheers, to assisting with press conferences and social media campaigns.

In 2013, I was managing the Hopkinton area media at the start line. As the start approached, I boarded the Elite Women’s Press Truck and rode in an open flatbed, tucked in with photographers from around the globe. There aren’t many assignments that compare to riding aboard the first vehicle to roll through the towns and cities along the historic 26.2-mile route. Throngs of people cheered when they saw our vehicle, knowing that the amazing female athletes would be just behind us. Then we rode through the City of Boston, took a few last quick turns—the iconic “Right on Hereford, Left on Boylston”—and the finish line appeared. I was able to take a brief moment to appreciate the incredible sight of the finish line crowd, and felt a sense of being a part of history. That was short-lived, as we sped up to get away from the runners, and turned just before the finish line to let the Women’s finish roll past.

Of course, tragically, the rest of that day five years ago went very differently. We’ll save that for another post. For now, we are looking forward. We’re excited that this year, our Creative Director, Bernie Freytag, will be on the Elite Men’s truck, capturing images of the race for the B.A.A. social media. Be sure to follow along: FacebookTwitterInstagram.

by Joe Romanelli, President
(Hear what his dog has to say about him)