6 Tips for Live Tweeting a Conference 

Plan ahead and choose your team well   We recently worked with our client of 20-plus years, JETNET, on hosting their annual JETNET iQ Business Aviation Summit. The iQ Summit is one of the leading events in Business Aviation, attracting a Who’s Who of the industry. Speakers represent all the biggest companies in aviation, like … Continued

Should I Change My Logo?

Preserve your identity and your clients   “Should I change my logo?” This is one of the hardest questions facing management. CMOs, CEOs, and owners often sense that they need a change, but decide to forgo it when the cost of items like packaging, collateral, signage, etc. are calculated. Below are a few key reasons … Continued

Best Practices for Trade Show Social Media 

The right approach makes both more effective   In the B2B world, there’s a great debate about the effectiveness of trade shows as a part of the marketing mix. There’s also a great debate about the effectiveness of social media within B2B circles. We believe that the combined efforts of Social Media and Trade Shows create … Continued