ArchivesPosts Tagged ‘Boston’

17Apr

We’re making a case that the most humbling and inspiring experience in sports is…the Boston Marathon. Without the polish of the Super Bowl, or the hype of the NCAA Finals, the Marathon, or just “Boston” as it’s known to runners, is the pinnacle of distance running. It is one of international sports’ biggest, oldest, most […]Continue Reading

30Sep

The perfect illustration of launching a business and generating pre-opening buzz—something every entrepreneur wants—is Utica’s own Ocean Blue Restaurant. In the Mohawk Valley (unless you’re living under a rock) you’ve seen or heard something about this unique bar and restaurant that just opened on the top floor of the newly renovated Landmarc building in downtown Utica. […]Continue Reading

29Mar

We always want to share what we’ve learned, and our trip to this year’s South-by-Southwest (SXSW) social media conference gave us many opportunities. In fact, the biggest theme from the event was about sharing something important with your clients, friends, potential customers, and, well, anyone who’s willing to listen (and learn, and share themselves). Sound […]Continue Reading

08Mar

As you can see in the video above, mobile has arrived. Walk around any busy venue—retail or business—and see what everyone’s doing. Staring at the devices in their hands. Smartphones, tablets, e-readers…you name it…everything is going mobile. It’s growing fast, and if you don’t have a mobile-optimized website, if you’re not using QR codes the […]Continue Reading

16Nov

Here’s a first look at the new logo for our “Does Your Logo Suck?” winner, Mustaches for Kids (M4K) Boston. If you’re like me, you’ll love this time-lapse of some of our creative process on the way to producing a phenomenal new mark for this great organization. In my next post, I discuss the design […]Continue Reading

20Apr

I sit with our Creative Director after a great weekend in Boston watching runners (more ambitious than we are) chase a world record. Our work with the Boston Marathon has forged a special bond with their phenomenal brand. We chose Marathon Day to choose a winner of our own: we’re giving away our fourth and […]Continue Reading