ArchivesPosts Tagged ‘Bernie Freytag’

16Nov

Here’s a first look at the new logo for our “Does Your Logo Suck?” winner, Mustaches for Kids (M4K) Boston. If you’re like me, you’ll love this time-lapse of some of our creative process on the way to producing a phenomenal new mark for this great organization. In my next post, I discuss the design […]Continue Reading

21Sep

We see a lot of logos out there that are ugly, unreadable, or worse, just plain boring. In short, they suck. It’s inspired us to do something radical, something we’ve never seen done before: we’re going to fix it for free. Is your company doing great work? Is your logo just not living up to […]Continue Reading

18May

Few of the Brands We Believe In touch us emotionally like The Ride for Missing Children. The original Ride was inspired by an abducted local girl years ago, and my father, Don Romanelli, was among the original organizers. As individuals and as an organization, we have participated in and provided promotional support for the Ride […]Continue Reading

17Mar

As we did last year, we set Bernie and Ryan (our Creative Director and Online Strategist) loose on the annual South by Southwest Interactive Conference (SXSW/Interactive) in Austin, TX. We do this to stay on top of the latest marketing and communication trends, and then pass what we learn on to the Brands We Believe […]Continue Reading

09Feb

So we woke up one morning and hated our website. It’s ok, it happens, even to us. We decided to focus on what really drives us to do what we do—namely, Brands We Believe In. In the video above I sit down with our Creative Director Bernie to discuss just a few of the Brands […]Continue Reading