When Bark Eaters Events—locally owned organizer of a new long-distance running relay race—approached us for branding help, we jumped at the chance. Besides being one of the longest relay races in the country (at 234 miles), it will stretch from the peak of Whiteface Mountain in the northern Adirondacks to the Saranac Brewery in Utica, NY. Most of us at Romanelli have skied, hiked, camped, pedaled, and paddled the Adirondacks since we were kids, and Saranac is a hometown business that brews of some of our favorite beers. We were all in, even partnering with race organizers to support the inaugural 2015 running. We will use our extensive experience working with clients like the Utica Boilermaker Road Race and Ride for Missing Children to help promote what we want to make another nationally recognized event.
Our branding for the race included a logomark and color themes, website, and promotional materials, all reflecting the rugged beauty of this stunning course, and the fun that comes from a team endurance event that builds friendships to last a lifetime. The race’s mission to promote the Adirondacks, tourism, business, and charity in local communities definitely makes them a brand we believe in!