Here’s a first look at the new logo for our “Does Your Logo Suck?” winner, Mustaches for Kids (M4K) Boston. If you’re like me, you’ll love this time-lapse of some of our creative process on the way to producing a phenomenal new mark for this great organization.

In my next post, I discuss the design with our Creative Director Bernie Freytag, who led the team on the logo design. We’ll talk about our creative approach, our fact-finding process, and how we collaborated with M4K Boston on the logo. If you’ve ever wondered what happens “behind the scenes” and how we arrive at the final look, send in your questions—we’ll answer them here!

<—————–Check out the logo before