These shoes aren’t just fast—they kick ass too. We handled every aspect of their sponsorship of the world’s oldest annual marathon (the Boston Marathon), negotiated free on-air exposure for Adi Dassler’s running shoes, and launched the adidas Originals store in Harvard Square with athletes and local celebrities. We garnered them great PR throughout race week, including product demos on ESPN and several placements of the “adidas stripes” in national print coverage.