nlmThere’s nothing more synonymous with Boston than the Red Sox. Another great Boston institution is The Jimmy Fund, supporting the Dana-Farber Cancer Institute since 1948. So within days of my moving back to Boston, when long-time Boston sports anchor and author Bob Halloran approached us about helping him promote his book supporting the cause, we jumped at the chance.

We’ve had a long history of working with the Boston sports community, including our many projects with the Boston Athletic Association and their premiere event, the Boston Marathon. The Jimmy Fund is supported by the BAA, and we’re well aware of their good work. Bob’s book, “The Fellowship of the No Longer Miserable,” the fictional story of a young Red Sox fan afflicted with a debilitating disease, is a wonderful and inspirational read for everyone, not just Red Sox fans. From the jacket copy:

14-year-old Jimmy Macomber was among the many jubilant Boston sports fans, yet his misery continued. He was battling leukemia. In The Fellowship of the No Longer Miserable, Jimmy undergoes a bone marrow transplant soon after the Patriots beat the Carolina Panthers in the 2004 Super Bowl. While recovering both at home and at the Dana Farber Cancer Institute, Jimmy listens to, and eventually participates in, sports talk radio. It is both a distraction and a great comfort to him, and his voice on the radio is one of great hope and faith.

All proceeds from book sales go directly to The Jimmy Fund. Check out the website we created for this worthwhile effort, and of course…buy the book.