A few weeks ago we talked about the impact the Ride for Missing Children always has on us and our community. This year’s Ride is complete, though its effects will last year round. As the Riders sailed past our headquarters that morning, we filmed their passage. We talk about clients embracing their brands, and living by their tenets. The Ride is one client we’ve helped brand where the members need no reminder to live it every day. It should inspire us all to express (and live by) our own values as fully.
Thanks to Claudette Ferrone, 8th year Rider & volunteer Ride photographer; Lynette Cunningham, former Rider and current volunteer Ride photographer; and Nancy Zumpano, former Rider and current volunteer Ride photographer, for contributing still images from this year’s Ride. For more Ride photos, check out Claudette’s extensive online gallery.