ArchivesPosts Tagged ‘social media’


Wondering how to sell product using social media? We suggest you take a page from Nike’s playbook, as our agency begins a little friendly competition by using Nike+ to train for Utica’s Boilermaker 15K Road Race. Here is some data from recent runs. If you want to train with us or just spectate, you can […]Continue Reading


Bernie and Ryan share 5 big ideas reinforced at the SXSW interactive conference.Continue Reading


This past week I had the chance to sit down with Rick Short, director of Marketing / Communications at Indium Corp. Rick has been blogging and using social media to help Indium build contacts and grow its business well before social was on the map. The conversation was so good, we had to break it […]Continue Reading


Earlier today, Bernie Freytag, our creative director asked me if I had watched the President’s speech regarding Afghanistan last night. He noted that none of his friends on Facebook nor followers on Twitter had made any comments on it. I had to admit, though I too had watched it, I hadn’t seen a single word […]Continue Reading


It seems like every site on the web now has some form of “Web 2.0” or social features integrated with them. Whether that’s an official Twitter account, company blog, a Ning group or Facebook fan page, social media has created a new channel for businesses to use for customer service, marketing, and community building. This […]Continue Reading


When local news station WKTV was working on a story about how non-profits are using social networks, they also contacted our agency and talked with Ryan Miller who is our Online Strategist. We’re believers in the power of community and are helping businesses and organizations connect with customers and participate in the conversations that are […]Continue Reading


Bernie’s back – guest blogging again for about our campaigns with JAY-K, a local home improvement retailer.  We’ve been helping them take on the big box stores successfully for several years now by highlighting the expertise of their employees as well as using some very unconventional branding in the form of Jack O’ Trade. […]Continue Reading


Jack O’Trade, a mannequin dressed as a JAY-K Associate, was created by Romanelli to be JAY-K’s handyman, Jack of all trades and unofficial mascot from their wildly popular billboards. They’ve put Jack back in action with a great new job: answering people’s questions. He’s showing up again on billboards, print ads and social media sites […]Continue Reading


We’ve always prided ourselves on embracing the latest in communications tools and strategies, and finding ways to reach more people more effectively for our clients. We’ve been helping them market themselves for over 35 years, and online since 1996, back when the only profitable websites featured gambling or pornography. Fortunately things have changed, and we’re […]Continue Reading