ArchivesPosts Tagged ‘saranac’

31Oct

Saranac White IPA from Romanelli Communications on Vimeo. Hold it up to the light, and you’ll see Saranac’s White IPA has a look all its own, so we featured it in one of a new series of ads for their award-winning line of Saranac beers. Carrying the theme, “If these walls could talk…” to highlight […]Continue Reading

02Jul

In our latest spot for Saranac, the second in the series, we showcase their 12 Beers of Summer sampler, with beers chosen or brewed especially for the warm summer months. We captured the feeling of drinking a cold Saranac in summer on an Adirondack lake by shooting on location at the Brewery and in the […]Continue Reading

05Oct

I’m really excited to share a new commercial for one of our favorite clients, Saranac. This is the first in a series, and is the perfect result of a lot of effort all around: great teamwork with a great client that makes great beer! The Matt Brewing Company has a long history and a character […]Continue Reading

07Jun

Here’s a great, fun idea to keep me (and hopefully you) motivated to train for this year’s Boilermaker Road Race: the Romanelli Beer Run. We love running and we love beer. And after many years of running the Boilermaker, which of course ends with several Saranacs, we feel like our training runs just aren’t complete […]Continue Reading

28Apr

Here’s a new column we’re introducing from our senior copywriter, Joe Benincasa. Enjoy: As we build the Brands We Believe In, we often come to a decision crossroads: should your brand be publishing original content? Is your objectivity compromised when you represent your Brand? Can you actually claim to be the arbiter of truth on […]Continue Reading

15Sep

Remember that saying about how the whole can exceed the sum of its parts? That only works when you have some je ne sais quoi, an indefinable something that makes the parts work well together. For that reason we’re always looking for versatile people at Romanelli, multi-talented folks who can do seven different things, and […]Continue Reading

24May

Saranac Launches New Website, Online Merchandising and Social Initiatives Retailers are finding it more important than ever to reach out to their customers and potential customers online. Store displays are a great way to reach shoppers, but today’s sophisticated consumers also expect an immersive online experience, with the opportunity for feedback, shared experiences through blogs, […]Continue Reading

03Apr

For years the folks who brew Saranac beer have been huge fans of the band moe. The members of moe. have also been huge fans of Saranac beer. moe. has actually been singing about their hometown brew in their song Happy Hour Hero for almost 10 years, (originally recorded on their album Tin Cans and […]Continue Reading