ArchivesPosts Tagged ‘running’

17Apr

We’re making a case that the most humbling and inspiring experience in sports is…the Boston Marathon. Without the polish of the Super Bowl, or the hype of the NCAA Finals, the Marathon, or just “Boston” as it’s known to runners, is the pinnacle of distance running. It is one of international sports’ biggest, oldest, most […]Continue Reading

19Apr

This isn’t a story about the statistics of this year’s Boston Marathon, or the great exposure our clients received, or even the security concerns surrounding the event. It’s about something bigger than ourselves. About how, once you get past the world-class runners, corporate sponsors, and qualifying times, you find everything you need to rekindle your […]Continue Reading

16Apr

When I posted updates from the Media Truck ahead of the Women’s Marathon yesterday, I set a positive tone, excited to be a part of this historic event. As I’m sure you know, what started as a day of great promise became one of profound tragedy, as bombings shook the finish of the course, killing […]Continue Reading

12Apr

If you followed me last year, I had the honor to work with the Boston Marathon on the media truck for the women’s race. We’ve worked the Marathon a number of times in the past, and were thrilled to be tapped again this year to cover the race. I’m looking forward to another tremendous experience […]Continue Reading

07Jun

Here’s a great, fun idea to keep me (and hopefully you) motivated to train for this year’s Boilermaker Road Race: the Romanelli Beer Run. We love running and we love beer. And after many years of running the Boilermaker, which of course ends with several Saranacs, we feel like our training runs just aren’t complete […]Continue Reading

05May

Wondering how to sell product using social media? We suggest you take a page from Nike’s playbook, as our agency begins a little friendly competition by using Nike+ to train for Utica’s Boilermaker 15K Road Race. Here is some data from recent runs. If you want to train with us or just spectate, you can […]Continue Reading