JAY-K is definitely a “Brand We Believe In.” In our new campaign, we go right after the big box stores. Walk into a big box store and you’re likely to be approached by a high school kid (nothing personal) who doesn’t know much more than what you can read on the label. Walk into JAY-K […]Continue Reading
ArchivesPosts Tagged ‘JAY-K’
02MarDo You Know Jack?
Bernie’s back – guest blogging again for Karen-Goldfarb.com about our campaigns with JAY-K, a local home improvement retailer. We’ve been helping them take on the big box stores successfully for several years now by highlighting the expertise of their employees as well as using some very unconventional branding in the form of Jack O’ Trade. […]Continue Reading
Jack O’Trade, a mannequin dressed as a JAY-K Associate, was created by Romanelli to be JAY-K’s handyman, Jack of all trades and unofficial mascot from their wildly popular billboards. They’ve put Jack back in action with a great new job: answering people’s questions. He’s showing up again on billboards, print ads and social media sites […]Continue Reading