The big box retailer is the new poster boy for losing control of your social media. Did a green intern bring down the better part of two huge companies (Home Depot and the agency who had their account), or does the blame go higher? We may never know, but one thing’s for sure: in the […]Continue Reading
ArchivesPosts Tagged ‘Home Improvement’
It’s not often you have a client celebrating their 75th anniversary, especially one that’s still family-owned. We’ve talked often to clients about how to build your brand and connect with customers: it’s so important to tell your story. So we took advantage of a milestone anniversary to tell the story of JAY-K Lumber, local home […]Continue Reading
02MarDo You Know Jack?
JAY-K is definitely a “Brand We Believe In.” In our new campaign, we go right after the big box stores. Walk into a big box store and you’re likely to be approached by a high school kid (nothing personal) who doesn’t know much more than what you can read on the label. Walk into JAY-K […]Continue Reading
Bernie’s back – guest blogging again for Karen-Goldfarb.com about our campaigns with JAY-K, a local home improvement retailer. We’ve been helping them take on the big box stores successfully for several years now by highlighting the expertise of their employees as well as using some very unconventional branding in the form of Jack O’ Trade. […]Continue Reading