In our latest spot for Saranac, the second in the series, we showcase their 12 Beers of Summer sampler, with beers chosen or brewed especially for the warm summer months. We captured the feeling of drinking a cold Saranac in summer on an Adirondack lake by shooting on location at the Brewery and in the Adirondacks, with one of our best friends along.
A few beers always makes for great storytelling, and a client like Saranac makes it easy. A family-owned brewery since 1888, the Brewery is the second-oldest in the United States, and was the first to serve beer after prohibition was lifted (within a few hours, magically!) So in all our new work for them we wanted people to know the family, the brews, and the stories behind this historic place. The first spot featured Saranac’s Pale Ale and their legacy of craft brewing.
Pull up an Adirondack chair and a cold Saranac and enjoy—we’ll be mining their storied history for years to come, sharing more tales of this legendary brand.