As we did last year, we set Bernie and Ryan (our Creative Director and Online Strategist) loose on the annual South by Southwest Interactive Conference (SXSW/Interactive) in Austin, TX. We do this to stay on top of the latest marketing and communication trends, and then pass what we learn on to the Brands We Believe In…our clients. Every advantage makes a difference in today’s marketplace. Bernie’s and Ryan’s days were jam-packed with sessions, panels and inspiring speakers, and their nights, of course, were spent “networking.” They took a few lucid moments to report on some of their discoveries, and generously demonstrated how lack of sleep can affect your memory and focus (another great insight). Watch our blog for even more info, and fun, to come.