First Source FCU, VideoFirst Source: TV Commercials
The First Source Hug helps remind families of just one of the many ways they can use a home equity loan.
The Hug finds a fun way to remind Members of one of the credit union’s great free services.
A video dating scenario sets the tone for the effortless relationship First Source provides to Members.
We’ve worked closely with First Source, the credit union with a heart (and personal touch with Members), to build their personal relationship brand. From relationship-style dating spots to their new mascot, the Hug, we brought attention to the very different way they treat their Members and the community.