We get Social, and we share.
What is Social Media marketing, and is it right for your business?
Unless you’ve been hiding on an island in Fiji (call us next time), you know that marketing and advertising are changing. It’s not just about talking to your audience anymore—now it’s about engaging, connecting with and becoming closer to them.
What are Social Media?
The web and smart phones have popularized two-way collaborative communication. “Social Media” are just the collection of those channels where people engage to share common interests, including information and opinions about products, services and companies. They include wikis, forums, social news, communities and blogs.
Why engage in Social Media marketing?
75% of the online population is using social media, and the numbers are growing daily. Social Media strategies are among the least expensive ways to reach them. Consumers are talking about you—you want know what they’re saying, and be a part of the conversation. You’ll reduce direct costs (customer service and market research) and generate more revenue (bring in new customers and increase customer loyalty).
A Brief Case Study:
If you'd like more information on one of the campaigns we've executed for a client—look no further. Learn how we drummed up buzz and engaged the online community for Saranac's newest product launch. Read: Drinking in Praise for Saranac Beer from the F.X. Matt Brewing Company