JAY-K Lumber
Medium:
Water Bottle, T-shirt, Tattoo
Customized water bottles allowed this lumber retailer to supply refreshing spring water to contractors at sporting events the company sponsors.
JAY-K’s innovative "Find a Pro" program helps local contractors, and branded T-shirts allow contractors to return the favor.
Wood'nStock began as a promotional concert to celebrate the local and regional bands chosen for JAY-K's broadcast spots, further reinforcing their local flavor and community spirit. Long after the concerts, many in the region can be seen wearing their event t-shirts and sporting temporary tattoos bearing the likeness of Jack O'Trade, the client’s unofficial mascot from advertising and outdoor campaigns.