JAY-K Wood'nStock
JAY-K is a locally owned regional home improvement retailer thriving against the big box stores. After a successful contest to use local musicians in JAY-K TV spots, we launched a music event dubbed “Wood’nStock,” featuring winning artists, JAY-K products, and their name brand vendors, strengthening local residents’ bonds to JAY-K’s brand. Proceeds benefited the local Habitat for Humanity.