Boilermaker 15K Road Race
At its founding we helped conceive, coordinate and promote a local road race, the Boilermaker 15K. For years afterward, our efforts, which included branding, advertising & promotions, PR, race management, elite runner arrangements, promotional events and national press attention, built it into one of the premier middle distance races in the world. The annual weekend-long event now boasts over 10,000 runners and 40,000 spectators