We’re proud to share with you two new television spots for a client close to our hearts: Mohawk Valley Heart Institute. MVHI is a successful model of a concept we love—collaboration—between area hospitals to offer some of the best cardiac services in Central New York and beyond. We shot and edited both spots in HD, something we’ve been doing on all our broadcast work.
The phenomenal results belie the challenging shoot: near record heat for the time of year (well into the 90s all day for our offsite work), a large cast, and a tight shooting schedule over two days. Spots were filmed at a local home and at the Institute’s facilities, where we were constantly on alert for emergencies, any of which would require us to vacate our “set” quickly for patients. The professionalism, organization and generosity of MVHI’s staff, which serve them so well in their work, made our jobs much easier.
It’s always rewarding when planning, preparation, hard work and great people come together to create great work. Enjoy.