Look at that man. Now back to me. Now back at that man. Now back to me. Sadly, he isn’t me.

But I love his work, and his agency’s approach to marketing. Isaiah Mustafa, Old Spice and the Wieden + Kennedy team have made a manly, magical work. They found their moment, and they seized it. They’re milking it for all it’s worth. And it’s not a cow. Admire. Swan dive! into great marketing, great creative work, and the power of social media. I’m on a plane. Read more >