Good work often provokes controversy, especially when it’s for the nation’s largest retail union. Our campaign for UFCW Local 1500 and Target workers in New York hit the New York Times today, and the ad we created for them was banned by CBS. Check out the NY Times Target Union story, and watch the banned TargetChange ad
From the New York Times article on 5/24/11:
In the world of big-box discounters, Target enjoys a reputation as a model corporate citizen that sells the latest in cheap chic. That’s a sharp contrast to the image of Wal-Mart, the world’s largest retailer, which labor unions have pilloried for years, accusing it of providing skimpy wages and benefits and skirting various labor laws.
Aly Waddy, in front, is an organizer with the United Food and Commercial Workers. Sonia Williams, left, a logistics employee at the Target store in Valley Stream, N.Y., and Tashawna Green, a clerk at the store, support the union.
But the arrows are about to come flying at Target’s famous bull’s-eye logo. The nation’s largest union for retail workers has embarked on its first broad campaign to unionize Target workers.
Some 5,000 workers at 27 Target stores in the New York area are being urged to join a union.