I traveled to Key West with our Social Media guru Ryan Miller, and met up with our partner there, Lisa Malcom, Founder of The Social Suite. We were there on the best kind of business: fun. We were invited to make a social media (SM) presentation to 85 professionals from The Lodging Association of the Florida Keys and Key West about how the tourism, travel and service industries can use SM to succeed and grow. Not to mention how they can give us yet another reason to travel to the Keys (like we needed it!) From Google Places to Foursquare and more, SM is an essential for any destination business. OK, followed by some sun, sand and drinks. Which is the whole point in Key West: the business of pleasure. So it was all in the name of, um, research. Kudos to everyone involved—we had a great time, met a lot of phenomenal people, and hope to work with even more of our new friends in the mainland’s southernmost city. And hit Duval Street again. And the beach.