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It was a tremendous honor to assist in providing real-time social media content for the start line at this year’s running of the historic Boston Marathon. As each wave set out to capture glory, we captured it all and fed it back to headquarters, where they shared it with the world. Here are some tips for getting the right shots when live blogging an event:

  1. Be in the right place at the right time. Get there beforehand so you don’t miss a thing.
  2. Take as many photos as you can, and have the social team weed through them after.
  3. Know where your sun is; keeping it at your back makes everything easier.
  4. DSLR cameras are great, but even if yours is wired for wifi, an iPhone (or other smartphone) with a good camera is indispensable for live blogging. It’s smaller, easier to handle, and you can send every photo on the fly.
  5. There’s no time for editing in the field. During a live event, if you can’t post it immediately, it’s not worth posting!

For the marathon photos here, we used the iPhone 5s. Check out the camera specs here.

Our own Bernie Freytag, who took these photos, was carrying a portable wifi device, the AT&T Unite. It allowed him to send photos instantly, and made all the difference during the action.

Enjoy the photos. Based on the number of shares, likes and comments, live blogging helped give the Boston Marathon a fresh start.

Shared on Facebook 327 times, 5,833 likes and 65 comments

Welcome runners – 327 shares, 5,833 likes and 65 comments

Moment of silence post - 532 shares, 8,935 likes and 55 comments

Moment of silence – 532 shares, 8,935 likes and 55 comments

Moment of silence post - 532 shares, 8,935 likes and 55 comments

Moment of silence – 532 shares, 8,935 likes and 55 comments

Wheelchair start - 182 shares, 2,719 likes and 21 comments

Wheelchair start – 182 shares, 2,719 likes and 21 comments

Wheelchair start - 182 shares, 2,719 likes and 21 comments

Wheelchair start – 182 shares, 2,719 likes and 21 comments

Wheelchair start - 182 shares, 2,719 likes and 21 comments

Wheelchair start – 182 shares, 2,719 likes and 21 comments

Wheelchair start - 182 shares, 2,719 likes and 21 comments

Wheelchair start – 182 shares, 2,719 likes and 21 comments

Grand Marshall Bill Rodgers at start. 71 shares, 2,369 likes and 14 comments

Grand Marshall Bill Rodgers at start. 71 shares, 2,369 likes and 14 comments

Mobility Impaired start - 1,821 shares, 23,881 likes and 373 comments

Mobility Impaired start – 1,821 shares, 23,881 likes and 373 comments

Elite women start - 559 shares, 9,528 likes and 148 comments

Elite women start – 559 shares, 9,528 likes and 148 comments

Elite women start - 559 shares, 9,528 likes and 148 comments

Elite women start – 559 shares, 9,528 likes and 148 comments

Elite women start - 559 shares, 9,528 likes and 148 comments

Elite women start – 559 shares, 9,528 likes and 148 comments