You’ve heard about the ‘Long Tail’ and how the web has brought out millions and millions of small communities. And its true. Maybe there’s not a huge group of left handed people in your stores buying left-handed notebooks… But there are entire communities online devoted to being left-handed. There’s blogs and groups for power parachuting, noodling, and even a blog devoted “unnecessary quotes”.
The point is, there is no better time to get engaged in an online community or build one of your own. The most important thing is to get out there and do some research on your industry. Is there already an online community out there? Can you contribute expertise or add value to the community? If so, DO IT. Just don’t be That Guy (you know, the one who thinks that online communities are just a way to advertise for free). You’ll find that contributing your expertise, or helping to solve a problem DOES affect your bottom line.
What’s the craziest online community you’ve seen out there?