Client: Medium: Wood'nStock began as a promotional concert to celebrate the local and regional bands chosen for JAY-K's broadcast spots, further reinforcing their local flavor and community spirit. Long after what has become an annual event with its own following, many in the region can be seen wearing their event t-shirts and temporary tattoos bearing the likeness of Jack O'Trade, the client’s unofficial mascot from advertising and outdoor campaigns. t-shirt - tattoo |
