ArchivesCategory: Blog

13Sep

Bernie and Ryan talk about the upcoming Utica Music and Arts Fest, a fun, phenomenal event we played a part in launching a few years back. Bernie created the original logo, and we produced a promotional online video for this weekend-long event. We can’t help getting in a shameless plug for a few clients who […]Continue Reading

31Aug

Especially when they stand for “Resort” and “Rum”. The theme of our social media campaign perfectly captured why we believe in this brand: Rosewood Tucker’s Point and Gosling’s Rum, two of Bermuda’s favorites, are all about rest and relaxation. This Facebook-based promotion, conceived to bring attention to the resort’s new Facebook page, invited fans to […]Continue Reading

24Aug

There’s a new celebrity in town! He’s warm, he’s fuzzy, and he’s giving out hugs. No, it’s not Jon Bon Jovi. He’s known as the “Hug”, and you may have already seen him in the first part of a new campaign we’re launching with a great client, First Source Federal Credit Union. He represents their […]Continue Reading

17Aug

It’s one of the top 25 places in the world to drink beer. So why not go there for a Labor Day BrewFest. We’re talking about Key West and were thrilled to once again be working on this amazing event. We sat down with Matt Babich from the Southernmost Hotel Collection and talked about how […]Continue Reading

05Aug

I traveled to Key West with our Social Media guru Ryan Miller, and met up with our partner there, Lisa Malcom, Founder of The Social Suite. We were there on the best kind of business: fun. We were invited to make a social media (SM) presentation to 85 professionals from The Lodging Association of the […]Continue Reading

07Jun

Here’s a great, fun idea to keep me (and hopefully you) motivated to train for this year’s Boilermaker Road Race: the Romanelli Beer Run. We love running and we love beer. And after many years of running the Boilermaker, which of course ends with several Saranacs, we feel like our training runs just aren’t complete […]Continue Reading

24May

Good work often provokes controversy, especially when it’s for the nation’s largest retail union. Our campaign for UFCW Local 1500 and Target workers in New York hit the New York Times today, and the ad we created for them was banned by CBS. Check out the NY Times Target Union story, and watch the banned […]Continue Reading

18May

Few of the Brands We Believe In touch us emotionally like The Ride for Missing Children. The original Ride was inspired by an abducted local girl years ago, and my father, Don Romanelli, was among the original organizers. As individuals and as an organization, we have participated in and provided promotional support for the Ride […]Continue Reading

12May

We want to give a public shout out to one of our great local arts institutions, PrattMWP (Pratt Institute at Munson-Williams-Proctor in Utica), for creating a very cool project called “The Couch.” This community-based video interview project was created by design students at PrattMWP, filming local residents telling what they love about our area. What […]Continue Reading

28Apr

Here’s a new column we’re introducing from our senior copywriter, Joe Benincasa. Enjoy: As we build the Brands We Believe In, we often come to a decision crossroads: should your brand be publishing original content? Is your objectivity compromised when you represent your Brand? Can you actually claim to be the arbiter of truth on […]Continue Reading