ArchivesCategory: Blog


You probably have a plan in case of a fire, earthquake or flood. But a communications crisis? You can’t just pray for a rescue or jump out the window (although some have). When the Susan G. Komen foundation recently decided to stop funding Planned Parenthood, “total PR screw-up” came to mind (no pun intended). Their […]Continue Reading


Our own Ryan Miller got some great national press this week as a guest blogger on The Agency Post. Ever wondered how to connect your business with more people in this new social age? His blog entry, titled “10 Things Your Client Can Do To Be More Social”, talks about how to get started and […]Continue Reading


Ryan and I share our communications technology predictions for next year by means of one of the world’s most reliable sources: the venerable 8-ball. But not just any 8-ball; we use our graffiti-painted version, which we call the Romanelli Ghetto 8-Ball (RG8B). Communications trends are moving fast, and it’s hard to keep up. That’s why […]Continue Reading


In Joe’s last post, he talked briefly about our “Does Your Logo Suck?” contest winner, Mustaches for Kids Boston (M4K Boston), and showed you their new logo (in a fancy time-lapse video). In today’s post we share a little of what went on “behind the scenes” to create the logo. We always start with research—a […]Continue Reading


Here’s a first look at the new logo for our “Does Your Logo Suck?” winner, Mustaches for Kids (M4K) Boston. If you’re like me, you’ll love this time-lapse of some of our creative process on the way to producing a phenomenal new mark for this great organization. In my next post, I discuss the design […]Continue Reading


And we have a winner…Mustaches for Kids Boston is the big winner of our Does Your Logo Suck Competition.  We want to send a sincere thank you to all the brave, self-deprecating souls who submitted entries. This was a tough decision. Mike, we loved the video – we’d love to work with you and we’ll […]Continue Reading


This is a rare blog post, since I’m putting humor aside to make a serious pitch for someone who’s more than a Brand We Believe In—she’s a person we believe in. Her name is Erin Gall, and she’s an attorney running for New York State Supreme Court Justice. She’s also an old friend, a person […]Continue Reading


Ryan and I have just returned from BOLO 2011, one of the year’s biggest annual social media conferences in Scottsdale, Arizona. Besides attending great panels and sessions with folks like nationally respected experts Scott Stratten, Jay Baer and Tom Martin, we were fortunate enough to be asked to give a much more light-hearted presentation for […]Continue Reading


I’m really excited to share a new commercial for one of our favorite clients, Saranac. This is the first in a series, and is the perfect result of a lot of effort all around: great teamwork with a great client that makes great beer! The Matt Brewing Company has a long history and a character […]Continue Reading


We see a lot of logos out there that are ugly, unreadable, or worse, just plain boring. In short, they suck. It’s inspired us to do something radical, something we’ve never seen done before: we’re going to fix it for free. Is your company doing great work? Is your logo just not living up to […]Continue Reading