ArchivesCategory: Blog


We’re proud to share with you two new television spots for a client close to our hearts: Mohawk Valley Heart Institute. MVHI is a successful model of a concept we love—collaboration—between area hospitals to offer some of the best cardiac services in Central New York and beyond. We shot and edited both spots in HD, […]Continue Reading


As we were preparing to film our latest video blog, an earthquake hit just outside of Ottawa, Ontario, and shook us up a bit here in Upstate New York. Since we get an earthquake about once every 10 or 15 years around here, it was a rare event, and quickly won out for video blog […]Continue Reading


One of our pro bono accounts is a kindred spirit of the arts: the Kirkland Art Center, or KAC. Like us, they support art and music, in addition to many forms of creative expression, including sculpture, jewelery-making, dance, yoga, and various fine arts. Did you know they offered all that? It’s a jewel in our […]Continue Reading


A few weeks ago we talked about the impact the Ride for Missing Children always has on us and our community. This year’s Ride is complete, though its effects will last year round. As the Riders sailed past our headquarters that morning, we filmed their passage. We talk about clients embracing their brands, and living […]Continue Reading


About a week ago I noticed an article about a Twitter handle that was making waves regarding the BP oil spill, sorry for the bad pun. Last check they were up to 112,000 plus followers on Twitter and growing by the thousands daily. I forwarded it to some friends and I got the usual response, some loved […]Continue Reading


Summertime, Beer and Social Media – these are a few of our favorite things and they are all coming together at tonight’s Saranac Thursday. We’re kicking it off in style by using the geolocator app Foursquare to crown the Mayor of Saranac Thursday. Check out the video below to learn more! You can also learn […]Continue Reading


Every year we choose a number of causes for pro bono work. As it happens, every year one of those causes is unchanged: the Ride for Missing Children. It started as a 43-person bike ride from Albany to Utica to raise awareness for abducted children, inspired by a local girl’s tragedy. It’s now an annual […]Continue Reading


Miracles, and great ideas, often come in small packages. As we work to inspire others, we are often inspired ourselves. We’re celebrating a local family that has taken adversity and turned it into a positive experience for others. Jason and Kristy Nole found a way to give back to a community and organization that helped […]Continue Reading


Wondering how to sell product using social media? We suggest you take a page from Nike’s playbook, as our agency begins a little friendly competition by using Nike+ to train for Utica’s Boilermaker 15K Road Race. Here is some data from recent runs. If you want to train with us or just spectate, you can […]Continue Reading


This week, Katie Ullman who is our PR Director / Account Manager was honored by the Mohawk Valley Ad Club as the 2010 Ad Person of the year. She is actually the 5th person with ties to Romanelli Communications to be honored in this way over the club’s 30+ year history. We’re all very proud […]Continue Reading