Jack O’Trade, a mannequin dressed as a JAY-K Associate, was created by Romanelli to be JAY-K’s handyman, Jack of all trades and unofficial mascot from their wildly popular billboards. They’ve put Jack back in action with a great new job: answering people’s questions. He’s showing up again on billboards, print ads and social media sites […]Continue Reading


We’ve always prided ourselves on embracing the latest in communications tools and strategies, and finding ways to reach more people more effectively for our clients. We’ve been helping them market themselves for over 35 years, and online since 1996, back when the only profitable websites featured gambling or pornography. Fortunately things have changed, and we’re […]Continue Reading


Saranac Launches New Website, Online Merchandising and Social Initiatives Retailers are finding it more important than ever to reach out to their customers and potential customers online. Store displays are a great way to reach shoppers, but today’s sophisticated consumers also expect an immersive online experience, with the opportunity for feedback, shared experiences through blogs, […]Continue Reading



For nearly 35 years, Romanelli has produced compelling video content for our clients. Today our capabilities span the full spectrum of the medium’s potential, from full length video and tv ads to online viral projects and Flash animations. From concept to execution, every work is specific to the audience, client, product and medium. Click here […]Continue Reading


From moe. to mannequins, advertising agency looks for right fit with clients CLINTON — With a degree in political science from Union College in Schenectady, Joseph Romanelli headed to Albany after his 1989 graduation and became involved in the political scene. But after a few years of working on political campaigns, he was ready to […]Continue Reading


For years the folks who brew Saranac beer have been huge fans of the band moe. The members of moe. have also been huge fans of Saranac beer. moe. has actually been singing about their hometown brew in their song Happy Hour Hero for almost 10 years, (originally recorded on their album Tin Cans and […]Continue Reading


Romanelli Communications, a local marketing services agency, is hoping to inspire a new holiday tradition by donating its “secret santa” funds to the Stevens-Swan Humane Society of Oneida County this year. Instead of exchanging gifts between co-workers, employees of the firm decided to pool their holiday gift dollars and make a group donation to a […]Continue Reading


Romanelli Communications recently launched the viral marketing campaign, “I Love U” to promote the upcoming Utica Music Fest (UMF). The event will take place in Utica, September 18th – 20th, 2008. The I Love U campaign was posted to YouTube just 2 weeks ago and has already received a 5-star rating and over 3,000 views. […]Continue Reading