We find it much more rewarding to give than to receive, and we’re continuing a holiday tradition by donating all of our “Secret Santa” funds this season to the Stevens-Swan Humane Society of Oneida County. Like many businesses, we traditionally exchanged gifts between co-workers during the holidays. Last year one of our employees, Erinn Riley, […]Continue Reading


Our friends over at Sitewire have a really great article on how the deals between Facebook, Twitter and Google are going to change the way your site is indexed, and more importantly how users will get their results. To make a long story short – everyone’s Google results for a specific term, say the TV […]Continue Reading


Earlier today, Bernie Freytag, our creative director asked me if I had watched the President’s speech regarding Afghanistan last night. He noted that none of his friends on Facebook nor followers on Twitter had made any comments on it. I had to admit, though I too had watched it, I hadn’t seen a single word […]Continue Reading


Of all the exciting ideas our Agency considered to celebrate this Thanksgiving season, I thought one especially merited sharing with you. Nichole, daughter of colleague Randy Crow from Muskegon, Michigan, is serving in the Air Force in Afghanistan. She told her dad how much she loved getting all the “care” packages he sends her on […]Continue Reading


2BeerGuys.com: SaranacBlogger Dinner – Part 1 Part 2 Part 3 KosherBeers: Maple Porter Review TheBrewAuthority: Blogger Dinner Podcast 12 Beers of Winter Review ImaSoFat: YouTube Shorts of the Saranac Blogger Dinner Part 1 Part 2 Part 3 This past October we worked with the F.X. Matt Brewing Company (makers of Saranac) on a new approach […]Continue Reading


This past weekend we went down to NYC for the 40th Annual NYC Marathon. This is the third year in a row we went. I say we, as I’m talking about myself and my girlfriend, Anita. She is the runner. I am the spectator. It’s debatable who enjoys the marathon more. This is Anita’s 18th […]Continue Reading


This past week I attended BOLO 2009 down in Phoenix, AZ. It’s a 3 day conference put on by the fine folks at Sitewire and Agencyside that centers around Social Media, Analytics, and helping clients grow into and participate in the social media landscape. Not only was the content killer (great keynotes from Bryan Eisenberg, […]Continue Reading


We recently developed a campaign for client JAY-K Lumber, featuring local celebrity handyman and JAY-K Lumber mascot Jack O’Trade. Jack has been featured in our traditional marketing for JAY-K for years, but it was time to take him online. This summer Jack was given his own Facebook page and he tweets almost daily. As well, […]Continue Reading


It seems like every site on the web now has some form of “Web 2.0” or social features integrated with them. Whether that’s an official Twitter account, company blog, a Ning group or Facebook fan page, social media has created a new channel for businesses to use for customer service, marketing, and community building. This […]Continue Reading


Everyone keeps talking about Twitter. Love it or hate it, it’s a really powerful tool to connect to people around the world.  And like lots of new technologies it has its spammers, its haters, and a huge group of people who just don’t understand how it can connect them to the global conversation that’s happening […]Continue Reading