This week, Katie Ullman who is our PR Director / Account Manager was honored by the Mohawk Valley Ad Club as the 2010 Ad Person of the year. She is actually the 5th person with ties to Romanelli Communications to be honored in this way over the club’s 30+ year history. We’re all very proud […]Continue Reading


Bernie and Ryan share 5 big ideas reinforced at the SXSW interactive conference.Continue Reading


Last week Ryan Miller and I were invited by Kemper Matt and the folks at Dupli Envelope and Graphics in Syracuse, NY to speak about Social Media for a group of their customers and staff.   Dupli’s business is rooted in Direct Mail, an area that is traditionally thought of  as being completely impersonal and standardized. […]Continue Reading


Be a finder and share what you know. Watch the video Ryan put together on the bands we experienced at SXSW here. Read about the bands we experienced here on Bernie’s blog here. To view when Hair of the Dog is on air, check that out here. Check out Ryan’s music here. Don’t forget to […]Continue Reading


An ad we created for client UFCW Local 1500 in the New York City/New Jersey region was the subject of a New York Daily News article, and is sending shock waves through New York’s political circles as the battle over the Sugar Tax heats up. View Hi-Res version – PDFContinue Reading


We’re having an amazing time at SXSW and are overwhelmed by the amount of great content and great people that we’ve met. We’ll be doing more comprehensive recaps soon, but here’s a quick taste of our impressions so far.Continue Reading


We’re big fans of local music and are happy to bring you a stream of a great band from a great local venue – The Rusty Doves, live from the Tramontane Cafe in Utica. If you’re enjoying this event, hopefully you’ll consider following Romanelli Communications on Twitter, becoming a fan on Facebook, or subscribing to […]Continue Reading


Building on strategies established last year, we hit the ground running with client First Source Federal Credit Union’s 2010 promotions, including new television spots and video blog entries. Fulfilling their mission of financial education, their first TV spot talks about why Credit Unions in general are better than banks, carefully avoiding mention of First Source […]Continue Reading


This past week I had the chance to sit down with Rick Short, director of Marketing / Communications at Indium Corp. Rick has been blogging and using social media to help Indium build contacts and grow its business well before social was on the map. The conversation was so good, we had to break it […]Continue Reading


I read a post over at Adage’s blog as well as Mashable about how Pepsi has, for the first time in over 20 years, not purchased a single ad in this year’s Super Bowl (for its beverage brands – this doesn’t apply to Doritos). Instead, they’ll be putting $20 million bucks behind a new Social […]Continue Reading