Every year we choose a number of causes for pro bono work. As it happens, every year one of those causes is unchanged: the Ride for Missing Children. It started as a 43-person bike ride from Albany to Utica to raise awareness for abducted children, inspired by a local girl’s tragedy. It’s now an annual event with over 400 riders making their way through Central New York with police escort, passing through towns and stopping at schools to spread the word. My father, the founder of our agency, was on the committee that conceived the original Ride, and I have been a rider 4 times. Other members of our agency have also been riders many times over the years, and we have always provided our services to promote the cause: raising awareness and working to return missing children to their families. Visit Central New York this Friday and you will be stunned by the commitment of this small community. We always are.

Watch below as Bernie Freytag (who designed the original logo for the Ride) and Katie Ullman talk about their experiences in participating and helping to promote this amazing event.

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